Advertisers Information

Advertising Production for Television

The information below is data that I have found off the ITV website that is used by advertisers and media companies to sell their advertising to external companies and media buyers.

The ITV media website contains a lot of information that is available to potential advertisers. This is useful to potential clients as it gives all the information and data that needs to be considered when becoming an advertiser. The image to the right shows percentages of how many viewers their are each week and also the commercial programmes attracting more than 5 million that were on ITV. This is useful information to potential advertisers as it gives them an insight of profit amounts by presenting these statistics. This could benefit potential clients as they are able to see what the company is cable of achieving from advertising to the public on this website.

This represents ITV as a whole by showing all of the different channels that ITV present. This is useful for potential advertisers as it shows ITV broadcast not one, but a variety of channels. This is a benefit to advertisers as they are able to see there are seven channels that the public can watch.       

                                                                                                                                                                                                                                            

The first section of this page offers advertisers unparalleled volumes of audiences across all genres of programming. This shows that ITV offer work with advertisers therefore this is useful to potential clients. It is beneficial to potential advertisers as it shows ITV as being helpful and dependent. It balances out the advantages and disadvantages of working with the company. Also on this page presents a list of achievements and most popular programmes. This is useful information to advertisers as it shows what ITV are cable of achieving and also the most watched and most popular programmes. This benefits potential advertising clients as it suggests how successful the company is and shows what ITV are cable of achieving in just one year.

The second section is showing that the audience have an ITV planner to advertise your own campaigns. This is useful as it shows that the public are involved and also show that the company support their audience. This would benefit potential clients as they can see that the public can connect with ITV.

The third section describes how ITV are a company who are willing to help the public through the media. This is useful information to potential advertising clients as it shows that they can simply contact the company if they want to ask any questions or would like to give a review. This benefits potential advertisers as if they were to work with the company they can see that the company are reliable.

This part of the website shows potential clients the regional broadcasting of ITV. It shows how ITV is widely spread throughout the whole region. From this you are able to get accurate statistics and specific rates about different programmes and channels individually. This is useful to advertisers as it shows just how many people have access to watch ITV regularly. An advantage of this is that advertisers are able to see what the most popular programmes are to give a better viewing to the audience. This just shows how regional flexible ITV is.

Above shows potential advertisers some latest news and tweets from ITV. This keeps the general public up to date of what's going on with ITV media. This is useful for potential clients as it shows how ITV keep an audience updated and how this makes the company ratings strong. This is a benefit to potential advertisers as it shows a clear understanding of how ITV keep the audience involved.