Evaluation

In this unit, I had the task to create an advert that was 30 seconds long on a chosen product that I created myself. I decided to create a brand new smoothie drink called 'Frullato'. Choosing a name and slogan for my product was difficult at first however, once I stated creating mind maps and getting my ideas down on paper I began to gather many options for names as shown below.

Once I had a name and slogan for my product, I then was able to fill in the rest of my pre-production paperwork. This included risk assessment, call sheets and storyboards. When I completed all pre production essentials I was able to go out filming with my group. I was able to film my advert in one day even though it did the majority of the afternoon due to my product being created with food products. When filming my advert, we first had to go and purchase ingredients which consisted of a variety of fruits and juices. Once we purchased all the ingredients we travelled to my house to begin filming. There were no problems with filming in my kitchen as it is spacious therefore equipment such as tripods were able to stand without getting in the way of causing a hazard. At first we found it difficult to find the correct lighting as it needed to be very sharp and vibrant to bring out the colours from the bright fruits. Once we positioned the camera and tripod in a place and achieved the correct camera angle we wanted, it was then difficult to not move it so the shots were identical as best they could be. As I chose to advertise 5 different flavours of the smoothie, this meant we had to keep repeating actions. Therefore once we filmed shots cutting up fruit we would make the smoothie then have to wash  out the machine and start again. This was repeated five times. However this was beneficial as I was able to collect a lot of footage using a variety of shots and various camera angles. It was also an advantage when it came to editing as I was able to choose the best shots from a large variety. On the other hand, when editing I still reused shots in my edit. I did this as the audio I chose was upbeat therefore I had to cut the footage up quickly to fit with the beat of the song. Also, I chose to 2 songs in my advert. At first I thought it would be a bad idea and make it more complicated. However it worked quite well as the songs have a similar rhythm. Once I completed my first complete edit, I then looked for areas of improvement. From this I noticed that the shots needed to cut quicker. Therefore I altered this by using markers on the audio. This made it easier to organise the shots and the duration of each one.
Overall, I am pleased with how my advert looks. However, if I were to re make my advert, I would change the way I filmed it as I believe I made it more difficult for myself than what it should of been and therefore took more time than what I should of. I would also of recorded more footage and used even more of a variety of angles rather than trying to get the same for each shot.